Interaction on brand community and purchase intentions

Mestrado em Marketing

Bibliographic Details
Main Author: Quintino, João Pedro Gomes Rogado (author)
Format: masterThesis
Language:eng
Published: 2015
Subjects:
Redes Socias Web 2.0
Páginas de Facebook
Interacção
Comunidades de Marca
Conteúdos no Facebook
Intenção de Compra
Web 2.0 Social Media
Facebook Pages
Interaction
Brand Community
Facebook Content
Purchase Intentions
Online Access:http://hdl.handle.net/10400.5/7706
Country:Portugal
Oai:oai:www.repository.utl.pt:10400.5/7706

Internet

http://hdl.handle.net/10400.5/7706

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