Strategic initiatives to increase the player base in Portuguese women´s football: recruiting and retaining retaining better

The present project with the Portuguese Football Federation (FPF) derives from its 2015 strategic plan with the purpose of evaluating present and developing new strategic initiatives to broaden the player base in women’s football in Portugal. The theoretical analysis of sport participation determina...

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Bibliographic Details
Main Author: Ramos, Rodrigo Samora Pais de (author)
Format: masterThesis
Language:eng
Published: 2022
Subjects:
Football industry
Sports management
Business strategy
Football
Portuguese football culture
European football
Football management
Women empowerment
Consulting Project
Sports participation
Sports development
Gender inequality
Sdg5
Player retention
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/144870
Country:Portugal
Oai:oai:run.unl.pt:10362/144870

Internet

http://hdl.handle.net/10362/144870

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