Reference pricing with elastic demand for pharmaceuticals
This paper analyzes pharmaceutical producers (of branded and generic drugs) pricing de- cisions in a context which combines the classical Hotelling framework (commonly adopted in the literature) with the possibility that consumers demands are price elastic. We analyze with particular interest two co...
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| Format: | conferenceObject |
| Language: | eng |
| Published: |
2016
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| Online Access: | http://hdl.handle.net/10400.14/21062 |
| Country: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/21062 |