Traditional and interactive display methods: do they increase sensorial shopping experience and purchase intention for luxury e-commerce?

Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence

Bibliographic Details
Main Author: Marques, Paula Bernardo da Silva (author)
Format: masterThesis
Language:eng
Published: 2022
Subjects:
Luxury
e-commerce
purchase intention
sensorial shopping experience
traditional display
interactive display
Online Access:http://hdl.handle.net/10362/142662
Country:Portugal
Oai:oai:run.unl.pt:10362/142662
Description
Summary:Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence

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