Drivers of smart speakers' advertising acceptance
The growing impact of technology on marketing communications is inevitable. That is why brands need to achieve the vision of these new technologies, which are becoming the new channels of communication and purchasing, to get closer to the consumer. Artificial Intelligence and, consequently, smart sp...
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| Format: | masterThesis |
| Language: | eng |
| Published: |
2021
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| Online Access: | http://hdl.handle.net/10071/21731 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/21731 |