Wine tourist profiling in the Porto wine cellars: segmentation based on wine product involvement
This paper segments a sample of 918 Porto wine cellars visitors based on their wine product involvement. A segmentation methodology was applied to the wine product involvement of wine tourists. Three clusters were identified with high, medium and low wine product involvement levels. The relevant the...
| Autor principal: | |
|---|---|
| Outros Autores: | , , , |
| Formato: | article |
| Idioma: | eng |
| Publicado em: |
2020
|
| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10400.12/7876 |
| País: | Portugal |
| Oai: | oai:repositorio.ispa.pt:10400.12/7876 |