Wine tourist profiling in the Porto wine cellars: segmentation based on wine product involvement
This paper segments a sample of 918 Porto wine cellars visitors based on their wine product involvement. A segmentation methodology was applied to the wine product involvement of wine tourists. Three clusters were identified with high, medium and low wine product involvement levels. The relevant the...
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| Other Authors: | , , , |
| Format: | article |
| Language: | eng |
| Published: |
2020
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10400.12/7876 |
| Country: | Portugal |
| Oai: | oai:repositorio.ispa.pt:10400.12/7876 |