Adaptação aos novos tempos: novos hábitos de consumo online e consequente resposta das marcas
The Covid-19 pandemic is already seen as the most transformative and challenging event in our memory. This atypical situation triggered new habits, forms of consumption and trends. As a result of the existing transformations, companies had to adapt to a new consumer, a new context and a new way of o...
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| Formato: | masterThesis |
| Idioma: | por |
| Publicado em: |
2021
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| Texto completo: | http://hdl.handle.net/10400.22/18495 |
| País: | Portugal |
| Oai: | oai:recipp.ipp.pt:10400.22/18495 |