Market basket analysis

The purpose of this thesis is to identify relevant relationships between Recheio’s product categories with the aim of increasing the firm’s sales. A Market Basket Analysis was performed to unveil these relationshipswhere atotal of 53 different Association Ruleswere generated. By including the obtain...

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Bibliographic Details
Main Author: Mendes, António Miguel Lobo Machado Teixeira (author)
Format: masterThesis
Language:eng
Published: 2020
Subjects:
Apriori
Market basket analysis
Itemsets
Association rules
Support
Confidence
Lift
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/104155
Country:Portugal
Oai:oai:run.unl.pt:10362/104155

Internet

http://hdl.handle.net/10362/104155

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