Market basket analysis

The purpose of this thesis is to identify relevant relationships between Recheio’s product categories with the aim of increasing the firm’s sales. A Market Basket Analysis was performed to unveil these relationshipswhere atotal of 53 different Association Ruleswere generated. By including the obtain...

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Bibliographic Details
Main Author: Mendes, António Miguel Lobo Machado Teixeira (author)
Format: masterThesis
Language:eng
Published: 2020
Subjects:
Apriori
Market basket analysis
Itemsets
Association rules
Support
Confidence
Lift
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/104155
Country:Portugal
Oai:oai:run.unl.pt:10362/104155
Description
Summary:The purpose of this thesis is to identify relevant relationships between Recheio’s product categories with the aim of increasing the firm’s sales. A Market Basket Analysis was performed to unveil these relationshipswhere atotal of 53 different Association Ruleswere generated. By including the obtained results in its order placement process, Recheio will be able to capture more value from each order by making sustained suggestions to its customers regarding what additional products to buy.

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