Examining the role of wine brand love on brand loyalty: a multi-country comparison
This study develops and tests a model through a multi-country study that considers consumer wine knowledge and wine experience, wine brand trust and wine brand satisfaction as antecedents of wine brand love, and wine brand loyalty as a consequence of wine brand love. Data were collected in five wine...
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| Outros Autores: | , , , , |
| Formato: | article |
| Idioma: | eng |
| Publicado em: |
2016
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| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10071/10577 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/10577 |