The consolidation of a brand : Parfois

Parfois is a Portuguese multinational company in the fashion accessories industry counting with twenty years of history. The brand is present in 50 countries and exhibits in 2014 more than 500 stores all over the world, in both developed and emerging markets. Parfois has revolutionized the fashion a...

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Detalhes bibliográficos
Autor principal: Dias, Ana Rita Guerreiro Marques (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2019
Assuntos:
Texto completo:http://hdl.handle.net/10400.14/21442
País:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/21442