The influence of marketing capabilities on international performance: Portuguese SMEs in the B2B market.

Dissertação de Mestrado em Marketing apresentada à Faculdade de Economia

Bibliographic Details
Main Author: Reimann, Caroline Kalil (author)
Format: masterThesis
Language:eng
Published: 2020
Subjects:
Capacidade de Marketing Estática
Capacidade de Marketing Dinâmica
Capacidade de Marketing Adaptativa
Performance Internacional
Orientação do Mercado
Static Marketing Capabilities
Dynamic Marketing Capabilities
Adaptive Marketing Capabilities
International Performance
Market Orientation
Online Access:http://hdl.handle.net/10316/94726
Country:Portugal
Oai:oai:estudogeral.sib.uc.pt:10316/94726

Internet

http://hdl.handle.net/10316/94726

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