Storytelling in corporate branding : application to a McDonald's Portugal Digital Platform

Mestrado em Marketing

Bibliographic Details
Main Author: Gonçalves, Rita Maria Pinto do Souto Pinto (author)
Format: masterThesis
Language:eng
Published: 2015
Subjects:
semiótica
narratologia
storytelling organizacional
branding storytelling
storytelling do consumidor
transmedia storytelling
arquétipo
semiotics
narratology
organizational/corporate storytelling
consumer storytelling
archetype
Online Access:http://hdl.handle.net/10400.5/10202
Country:Portugal
Oai:oai:www.repository.utl.pt:10400.5/10202
Description
Summary:Mestrado em Marketing

Similar Items