| Summary: | Tools are indispensable for all diligent professional practice. New concepts and possibilities for paradigm shifting are emerging with recent computational technological developments in digital tools. However, new tools from key concepts such as “Big-Data”, “Accessibility” and “Algorithmic Design” are fundamentally changing the input and position of the Product Engineer and Designer. After the context introduction, this dissertation document starts by extracting three pivotal criteria from the Product Design Engineering's State of the Art analysis. In each one of those criteria the new emergent, more relevant and paradigmatic concepts are explored and later on are positioned and compared within the Product Lifecycle Management wheel scheme, where the potential risks and gaps are pointed to be explored in the experience part. There are two types of empirical experiences: the first being of case studies from Architecture and Urban Planning — from the student's professional experience —, that served as a pretext and inspiration for the experiments directly made for Product Design Engineering. First with a set of isolated explorations and analysis, second with a hypothetical experience derived from the latter and, finally, a deliberative section that culminate in a listing of risks and changes concluded from all the previous work. The urgency to reflect on what will change in that role and position, what kind of ethical and/or conceptual reformulations should exist for the profession to maintain its intellectual integrity and, ultimately, to survive, are of the utmost evidence.
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