The role of servicescape as a driver of customer value in experience-centric service organizations: the Dragon Football Stadium case
Service experience is the core of service offering. However, research on the role of the service environment when creating experiences is still underdeveloped, and even less empirical evidence is available that relates servicescape with customers' perceptions of value. Our purpose is to focus o...
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| Format: | article |
| Language: | eng |
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2014
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| Online Access: | https://repositorio-aberto.up.pt/handle/10216/72903 |
| Country: | Portugal |
| Oai: | oai:repositorio-aberto.up.pt:10216/72903 |