| Resumo: | Transmedia storytelling is often presented as a product of the new millennium, though it has been around ever since people communicate their “narrative[s] through a multitude of integrated media channels” (Kalinov & Markova, 2016). Cinema is an example, but we need not restrict these examples to the 20th century: medieval jugglers or jesters were performers who blended oral skills for reciting poetry, telling stories and humouring noblemen and the royalty with those of dancing, music-playing and singing. Since the invention of the printing press and its dissemination in generally available books, as well as by means of the internet as the disseminator par excellence of stories from all corners of the world that these experiences have becomes commodified. This brings us to the issue of the multiple platforms where nowadays readers can access stories latu sensu, ranging from blogs and websites to podcasts, youtube or webtoons (i.e. comics on the web), ”a complex system created by the distinctive combination of two media (comics and the digital)” (Cho, 2016). Methodologically speaking, we aim to pinpoint the differences between traditional comics (on paper) and current comics on the web, examine the mainstream platforms that make transmedia storytelling available and reflect upon the extent to which storytelling has become a commodity for present time users.
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