Strategical communication as a method
This article presents a way of thinking and planning strategic communications step by step. But even though the term step is used, the process must not always follow the sequence shown here. Often it may be necessary to go backwards and forwards to adjust the steps in relation to each other. This ap...
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| Formato: | article |
| Idioma: | por |
| Publicado em: |
2005
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| Texto completo: | https://doi.org/10.17231/comsoc.8(2005).1179 |
| País: | Portugal |
| Oai: | oai:journals.uminho.pt:article/1316 |