Brand Equity: A Probabilistic Approach on Brand Preference
| Main Author: | |
|---|---|
| Format: | masterThesis |
| Language: | eng |
| Published: |
2016
|
| Subjects: | |
| Online Access: | https://repositorio-aberto.up.pt/handle/10216/86945 |
| Country: | Portugal |
| Oai: | oai:repositorio-aberto.up.pt:10216/86945 |