Martins, M. C. C. (2016). Brand Equity: A Probabilistic Approach on Brand Preference.
Chicago Style (17th ed.) CitationMartins, Marta Cristiana Costa. Brand Equity: A Probabilistic Approach on Brand Preference. 2016.
MLA (8th ed.) CitationMartins, Marta Cristiana Costa. Brand Equity: A Probabilistic Approach on Brand Preference. 2016.
Warning: These citations may not always be 100% accurate.