Differentiated strategies for digital innovation on television: Traditional channels vs. new entrants
Digitization has greatly influenced the functioning of the television industry. This paper analyzes in particular how French television channels have innovated and adapted to digital technologies. We begin with a typology of innovation in the media by drawing a distinction between product innovation...
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| Formato: | article |
| Idioma: | eng |
| Publicado em: |
2013
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| Texto completo: | http://scielo.pt/scielo.php?script=sci_arttext&pid=S1646-59542013000400002 |
| País: | Portugal |
| Oai: | oai:scielo:S1646-59542013000400002 |