| Resumo: | Colombian contemporary artist Caty Cucalón has a renowned career in plastic arts and has been running her art business for years. Nevertheless, she has not been oblivious to changes that have happened in the aftermath of the pandemic. The digital transformation of the artist’s traditional art business is the innovative proposal for this business plan. Concepts like art industry, business model innovation and digital transformation are examined in a literature review to set the structure of the project. Market, competitive and internal analysis are held to better understand the context in which the project will develop and to survey the latest trends in this field. Following these, objectives are established along with a marketing strategy. Then the business idea is tested through an MVP, providing significant insights from users, potential customers and business operations. This innovative business plan carefully considered the market potential, target customers, necessary processes, technological requirements, human capital and marketing and promotional online activities to will allow the business to participate in the international online art market. A financial plan and its valuation are prepared, concluding the project’s feasibility. Aggressive sales forecast will be achieved by following a strong marketing and sales strategy. This new online business aims to create new sales channel that enable the artist to reach new markets and customers in a much shorter time and allows her to expand her traditional art business.
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