CUSTOMER RELATIONSHIP MANAGEMENT NO MERCADO BUSINESS-TO-BUSINESS

Relatório de Estágio do Mestrado em Marketing apresentado à Faculdade de Economia

Bibliographic Details
Main Author: Ramalho, Bóris Micael Pereira Brás (author)
Format: masterThesis
Language:por
Published: 2021
Subjects:
Customer Relationship Management (CRM)
Business to Business (B2B)
Business to Costumer (B2C)
Marketing Relacional
Marketing de serviços
Relationship Marketing
Service Marketing
Online Access:http://hdl.handle.net/10316/100753
Country:Portugal
Oai:oai:estudogeral.sib.uc.pt:10316/100753

Internet

http://hdl.handle.net/10316/100753

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