The adoption of ecologically conscious consumer behaviors: exploring the association of materialism and voluntary simplicity lifestyles
In most of the developed economies it is common to find high levels of consumption, most of the times connected to the pursuit of status. The pattern of consumption dictated by contemporaneous society through persuasive marketing messages promises a more exciting life, through acquisition. However,...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2008
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| Texto completo: | http://hdl.handle.net/10071/700 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/700 |