The role of naming sponsors in summer music festivals
The present dissertation was performed to understand the connection between branding and summer Portuguese music festivals, in order to recognize the role that the first has been having in the second, due to their increasing impact. More precisely, the objective is to study several variables related...
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| Format: | masterThesis |
| Language: | eng |
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2018
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| Online Access: | http://hdl.handle.net/10071/18320 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/18320 |