Can unhappy pictures enhance the effect of personas? A user experiment

There has been little research into whether a persona's picture should portray a happy or unhappy individual. We report a user experiment with 235 participants, testing the effects of happy and unhappy image styles on user perceptions, engagement, and personality traits attributed to personas u...

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Bibliographic Details
Main Author: Salminen, J. (author)
Other Authors: Şengün, S. (author), Santos, J. M. (author), Jung, S.-G. (author), Jansen, B. J. (author)
Format: article
Language:eng
Published: 2022
Subjects:
Online Access:http://hdl.handle.net/10071/25406
Country:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/25406