Is augmented reality going to bridge the gap between online and physical stores?
The first appearance of Augmented Reality (AR), a technology that mixes the real and virtual world through a device, goes back to 1968. An increasingly impact of digitalization in our society lead to the change of many business models and it has had an impact on retail. Retailers are now experimenti...
| Autor principal: | |
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2021
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| Texto completo: | http://hdl.handle.net/10071/21593 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/21593 |