Investigating the role of fan club membership on perceptions of team brand equity in football
Researchers have suggested that brand equity is vital for professional sport teams by focusing on the examination of sport fans in general. The current study aims to examine the differences in team brand equity perceptions between fan club members and nonmembers, and the predictive role of brand equ...
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| Other Authors: | , , , , |
| Format: | article |
| Language: | eng |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10400.12/4700 |
| Country: | Portugal |
| Oai: | oai:repositorio.ispa.pt:10400.12/4700 |