Strategic business models field lab: analysis of the peer-to-peer business model in the Ota accommodation industry- recommendation: strategic actions to improve competitiveness and sustainability

Despite the harsh impact of the COVID-19 pandemic, the OTA Accommodation industry remains a growing and diverse environment. Utilizing Business Model Analysis as a guiding framework, this Field Lab Report provides insights into the evolution and variation of OTA Accommodation business models. The fo...

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Bibliographic Details
Main Author: Resende, Francisca Bélico de Velasco Neno de (author)
Format: masterThesis
Language:eng
Published: 2022
Subjects:
Online Access:http://hdl.handle.net/10362/142527
Country:Portugal
Oai:oai:run.unl.pt:10362/142527