The role of customer inspiration and relationship quality in engaging the online experience: insights from Kuwait and Portugal
The main research objective of the current thesis is to analyse the relationship between the online experience and customer engagement considering moderators and mediators and compare between Kuwait and Portugal. The thesis provides a systematic literature review on the online experience, customer i...
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| Format: | doctoralThesis |
| Language: | eng |
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2022
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| Online Access: | http://hdl.handle.net/10071/25707 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/25707 |