What’s in a place? The contribution of strategic communication to placemaking and territorial communication
Set in the field of territorial communication, the aim of this chapter is to summon the various contributions of strategic communication to placemaking and promotion, approaching them both through a mind frame path, as a multi-layered concept, and through an operational approach, as a pragmatic tool...
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| Formato: | bookPart |
| Idioma: | eng |
| Publicado em: |
2021
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| Texto completo: | https://hdl.handle.net/1822/73792 |
| País: | Portugal |
| Oai: | oai:repositorium.sdum.uminho.pt:1822/73792 |