Iberian market entry strategy for a new brand for mattress
This thesis is studying the possibility of the Eliconfort brand to internationalize for the Iberian market. It currently produces for several brands in Portugal and Spain but does not have its own identity as a brand. As Eliconfort has its own product, process and production knowledge, this is a gre...
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| Format: | masterThesis |
| Language: | eng |
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2019
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| Online Access: | http://hdl.handle.net/10071/19697 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/19697 |