Brand redefinition and communication plan for Grândola

This project was elaborated with the intention to build a communication plan for Grândola, and its wide offer, in order to draw more tourists to the municipality. Grândola is located in South-west Portugal, being mostly known for an offer of Sun and Sea, with beaches that extend for 45 Km, but it al...

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Bibliographic Details
Main Author: Calado, Miguel Jesus Rito (author)
Format: masterThesis
Language:eng
Published: 2014
Subjects:
Online Access:http://hdl.handle.net/10071/7359
Country:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/7359