Customers Segmentation: Decision Tree Induction for Visual Analysis of Cluster Attributes
From a dataset of customers of a food company, we tried to implement two data mining strategies to understand which attributes can best segment these consumers. First, we applied a segmentation algorithm (k-means) to segment these customers and then we applied a classification algorithm (decision tr...
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| Format: | article |
| Language: | por |
| Published: |
2022
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| Online Access: | https://doi.org/10.34627/rcc.v17i0.280 https://doi.org/10.34627/rcc.v17i0.280 |
| Country: | Portugal |
| Oai: | oai:ojs2.journals.uab.pt:article/280 |