Too small to innovate? Creating value with fewer resources
Purpose: The purpose of this paper is to explain to managers of small and medium enterprises (SMEs) and other professionals why they need to connect innovation and value creation in their decision-making processes when dealing with new or existing products. Design/methodology/approach: Innovation an...
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| Formato: | article |
| Idioma: | eng |
| Publicado em: |
2016
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| Texto completo: | http://hdl.handle.net/10071/11021 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/11021 |