Innovation in Trás-os-Montes traditional products: consumer perception about new products derived from alheira
Innovation is seen as driving economic growth. In the field of consumer products, innovation is a key factor to generate profitability and growth, ensuring that companies succeed and remain in the market even in difficult economic and financial periods (Nielsen, 2015). Companies need to be continual...
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| Other Authors: | , , |
| Format: | conferenceObject |
| Language: | eng |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10198/17703 |
| Country: | Portugal |
| Oai: | oai:bibliotecadigital.ipb.pt:10198/17703 |