Ewom-based purchase satisfaction : the YouTube reality
Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
| Autor principal: | |
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2018
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| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10362/49743 |
| País: | Portugal |
| Oai: | oai:run.unl.pt:10362/49743 |