The value of store choice criteria on consumer behavior
Research on how store environment cues influence consumers’ store choice decision criteria, such as store operations, product quality, monetary price, store image and sales promotion, is sparse. Especially absent research on the simultaneous impact of multiple store environment cues. The authors pro...
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| Formato: | conferenceObject |
| Idioma: | eng |
| Publicado em: |
2018
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| Texto completo: | https://ciencia.iscte-iul.pt/id/ci-pub-28889 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/16168 |