An integrative strategic proposal in the textile & clothing industry: the case of a portuguese company

The Portuguese Textile & Clothing (T&C) industry has been increasingly affected by the globalization and the economic situation of the country. It is a dynamic sector, subjected to the instability of the raw materials’ demands, fashion trends, consumer habits, lifestyles, which are in consta...

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Bibliographic Details
Main Author: Monteiro, Carolina Afonso de Magalhães (author)
Format: masterThesis
Language:eng
Published: 2016
Subjects:
Online Access:http://hdl.handle.net/10071/11646
Country:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/11646