Retailtainment: Popota fun experience
This project was developed in the context of master thesis, and it has the objective to develop a strategic marketing plan. In this respect, and applying the knowledge acquired over the last four years, it is developed the “Popota Fun Experience”, a retail toys store of a well-known character by Por...
| Autor principal: | |
|---|---|
| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2013
|
| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10071/4906 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/4906 |