| Resumo: | Within IT areas, Quality is often reduced to visions strongly influenced by operational and tactical instruments, relegating to minor dimensions crucial Organization Development (OD) aspects which sustain Learning, and Innovation. The current Program, grounded on the relevance of these aspects, has targeted, within a Bank’s IT Division, an approach to induce organizational change, and to produce strategic actions and behavioural changes which have led to an effective improvement on Customers, and Employees’ Satisfaction. It has followed an Action Research paradigm – addressing a complex, transformational, planed change, and using a multidimensional, integrative approach, based on a holistic, open systemic view – not targeting for the development of new theories, but, mainly, the fulfilment of existing empirical, and methodological gaps. It has integrated a two-cycle OD approach, where a first cycle focused on Service Culture, Leadership, and Employee Engagement has developed the conditions for a second cycle based on the acquired knowledge (double loop) and devoted to strategy implementation. Although the intervention’s achievements cannot be generalized outside the context, they can be transposed to other settings. They’ve revealed important Management Implications which form the relevance basis for this doctoral dissertation, namely a holistic, values-based, and participative framework to address organizational transformation, and the associated critical success factors. An opportunity exists to further research in the field, linking together an OD approach with a TQM approach to organizational excellence. Also, a metamodel of the Action Research process which has been followed – evidencing, at a conceptual level, the main sub-processes, data groups, and linking points between the action and the research dimensions – has been produced. An opportunity exists for further research on the development of this metamodel, including a conceptual data model and a system behavioural perspective (responding to events).
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