Leveraging a luxury fashion brand through social media

This research aims to understand how the interactions across several social networks influence the visibility of a luxury brand's most relevant social network which acts as a showcase (Instagram). A data mining approach is proposed for modeling the number of likes on Instagram using 365 posts p...

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Bibliographic Details
Main Author: Romão, M. T. (author)
Other Authors: Moro, S. (author), Rita, P. (author), Ramos, P. (author)
Format: article
Language:eng
Published: 2018
Subjects:
Brand image
Data mining
Luxury marketing
Social media
Social networks
Online Access:http://hdl.handle.net/10071/16948
Country:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/16948

Internet

http://hdl.handle.net/10071/16948

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