APA (7th ed.) Citation

Zhou, X. (2020). Explore what factors can influence the product’s country of origin. Explore how country of origin influences consumer behavior and Porto wine brand. A conceptual model is proposed to clarify the COO and other variables relationships on Porto wine, representative factors: Ethnocentrism, cosmopolitanism, affinity, attitude toward brand of wine, brand equity, willingness to buy, memorability, brand identification, brand affect.

Chicago Style (17th ed.) Citation

Zhou, Xiaoli. Explore What Factors Can Influence the Product’s Country of Origin. Explore How Country of Origin Influences Consumer Behavior and Porto Wine Brand. A Conceptual Model Is Proposed to Clarify the COO and Other Variables Relationships on Porto Wine, Representative Factors: Ethnocentrism, Cosmopolitanism, Affinity, Attitude Toward Brand of Wine, Brand Equity, Willingness to Buy, Memorability, Brand Identification, Brand Affect. 2020.

MLA (8th ed.) Citation

Zhou, Xiaoli. Explore What Factors Can Influence the Product’s Country of Origin. Explore How Country of Origin Influences Consumer Behavior and Porto Wine Brand. A Conceptual Model Is Proposed to Clarify the COO and Other Variables Relationships on Porto Wine, Representative Factors: Ethnocentrism, Cosmopolitanism, Affinity, Attitude Toward Brand of Wine, Brand Equity, Willingness to Buy, Memorability, Brand Identification, Brand Affect. 2020.