Reference pricing with endogenous generic entry

Reference pricing intends to reduce pharmaceutical expenditures by increasing demand elasticity and stimulating generic competition. We develop a novel model where a brand-name producer competes in prices with several generics producers in a market with brand-biased and brand-neutral consumers. Comp...

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Bibliographic Details
Main Author: Brekke, Kurt R. (author)
Other Authors: Canta, Chiara (author), Straume, Odd Rune (author)
Format: article
Language:eng
Published: 2016
Subjects:
Online Access:http://hdl.handle.net/1822/43174
Country:Portugal
Oai:oai:repositorium.sdum.uminho.pt:1822/43174