The Effect of Service Context in Consumer Relationship Proneness and Behavior
Objective: The paper discusses the effect of context on service relationships. Considering the customers' point of view, we argue that customers may hold different proneness to establish a relationship with the provider depending on the specific service context. Different relationship proneness...
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| Format: | book |
| Language: | eng |
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2013
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| Online Access: | https://hdl.handle.net/10216/74763 |
| Country: | Portugal |
| Oai: | oai:repositorio-aberto.up.pt:10216/74763 |