Riding the wave of the emerging surf market: business plan for the implementation of the surf accessories brand “Escudo”

The objective of this master thesis is the elaboration of a viable Business Plan for the surfboard cover brand ESCUDO. This business plan studies the viability of the creation of a company competing in the surf accessories industry in Portugal, producing sustainable, high-quality surfboard covers ma...

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Bibliographic Details
Main Author: Geisler, Katia (author)
Format: masterThesis
Language:eng
Published: 2020
Subjects:
Online Access:http://hdl.handle.net/10071/19891
Country:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/19891