Riding the wave of the emerging surf market: business plan for the implementation of the surf accessories brand “Escudo”

The objective of this master thesis is the elaboration of a viable Business Plan for the surfboard cover brand ESCUDO. This business plan studies the viability of the creation of a company competing in the surf accessories industry in Portugal, producing sustainable, high-quality surfboard covers ma...

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Detalhes bibliográficos
Autor principal: Geisler, Katia (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2020
Assuntos:
Texto completo:http://hdl.handle.net/10071/19891
País:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/19891