Proposition of a marketing plan to export portuguese still wines to France
The purpose of this thesis is to design a marketing plan to promote Portuguese qualitative still wines in France. Portugal is an old and traditional winemaker. The country has started a vast plan of restructuration of its vineyards and wine production toward quality over the last decades. Portuguese...
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| Format: | masterThesis |
| Language: | eng |
| Published: |
2016
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| Online Access: | http://hdl.handle.net/10071/12008 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/12008 |