Chanel or Channel: the motivations behind the purchase of counterfeit luxury fashion goods and the post-purchase satisfaction with the same
For every kind of high value product, there will always be counterfeits and if even Rembrandt paintings could not escape of such action 400 hundreds years ago, high end fashion certainly cannot nowadays. There have always been counterfeits in fashion, however, due to the technological evolution and...
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| Format: | masterThesis |
| Language: | eng |
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2017
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| Online Access: | http://hdl.handle.net/10071/13154 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/13154 |