The impact of eWOM on consumers’ purchase intention : the moderation role of products’ category
Online content is becoming an increasingly important tool for consumers and marketeers relationship to grow closer and last-longing. Namely, eWOM, which derived from the need of sharing knowledge and information among consumers, allowed them to reach information perceived as more trustful and real....
| Autor principal: | |
|---|---|
| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2017
|
| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10400.14/23269 |
| País: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/23269 |